As AI and automation reshape industries, Gen Z the generation born between 1997 and 2012—faces unique challenges and opportunities in the job market. This article explores how Gen Z views AI’s role in work, with research-based insights on their concerns, expectations, and strategies to navigate an increasingly automated world.

Youth Perspective How Gen Z Views AI and Automation in the Job Market
Youth Perspective How Gen Z Views AI and Automation in the Job Market

Problem: Gen Z’s Growing Concerns About AI’s Impact on Career Stability

Gen Z is entering the workforce just as automation and AI-driven tools are transforming jobs. A 2022 Deloitte survey showed that 50% of Gen Z workers worry that AI could limit their career growth by automating traditional entry-level positions. But their feelings are mixed. While some fear AI’s impact, others recognize its potential to create new opportunities for those who adapt.

According to the World Economic Forum, AI and automation will displace 85 million jobs globally by 2025 but are also expected to create 97 million new roles in data analysis, AI development, and digital ethics. The data suggest a rebalancing: while certain jobs are at risk, new fields are emerging that require fresh skills. Gen Z is aware of this shift, and they’re uniquely positioned to use technology as a tool rather than see it as a threat.

Agitation: Gen Z’s Key Concerns and Motivations in a Shifting Job Market

1. Will AI Replace Traditional Career Paths?

One major concern is whether AI will reduce entry-level positions. Automated customer service bots, for example, now handle many inquiries that entry-level agents used to manage. According to a LinkedIn report from 2023, 63% of Gen Z professionals are worried about job security as automation grows. Retail and administrative roles, often considered first-rung career steps, are particularly affected, with McKinsey predicting that up to 30% of these tasks will be automated by 2030.

However, Gen Z is also realizing that AI isn’t a replacement for all roles. They’re learning that jobs requiring critical thinking, problem-solving, and creativity remain secure. This perspective is leading many to pursue adaptable skills in both tech and non-tech areas to future-proof their careers.

2. Interest in AI Skills and New Opportunities

Gen Z sees AI not just as a challenge but as an opportunity to develop essential skills. A 2023 IBM survey found that over 70% of Gen Z workers are actively pursuing AI and automation training. From coding and data analysis to using AI in marketing or project management, many young professionals recognize that understanding AI will make them more competitive in the job market.

Some companies are even providing pathways for AI literacy among employees. Google, for example, offers free courses in machine learning and data ethics, which align with Gen Z’s values around tech transparency. By learning these skills, Gen Z professionals can make AI work for them, enhancing productivity rather than seeing it as a threat.

3. A Focus on Purposeful, Ethical AI

Beyond job security, Gen Z is deeply interested in the ethical implications of AI. This generation prioritizes purpose-driven work, and many prefer companies that approach AI responsibly. A recent Morning Consult survey showed that 68% of Gen Z respondents believe roles requiring empathy or ethical decision-making shouldn’t be automated.

This perspective is visible in fields like healthcare, where AI aids diagnostics but can’t replace doctors’ human judgment. By choosing companies that uphold transparency, data privacy, and responsible AI practices, Gen Z professionals align their work with their values, advocating for AI’s responsible integration into society.

Youth Perspective How Gen Z Views AI and Automation in the Job Market
Youth Perspective How Gen Z Views AI and Automation in the Job Market


Solution: How Gen Z Can Succeed in an AI-Enhanced Workplace

1. Building AI Literacy and Adapting Skills for the Future

As automation grows, digital skills are critical. To stay competitive, Gen Z should focus on AI literacy and upskilling in areas like data analysis, coding, and project management. According to LinkedIn Learning’s 2023 Skills Report, skills in AI, machine learning, and data science are among the top demanded across industries. Platforms like Coursera and edX make it easier for young professionals to acquire these skills, allowing them to work with AI systems effectively.

Developing soft skills is equally important. Employers prioritize problem-solving, creativity, and adaptability—areas where humans excel over AI. These skills, coupled with technical knowledge, make Gen Z highly valuable in a job market where AI is used as a tool to assist rather than replace.

2. Choosing Roles That AI Can’t Easily Replace

While some jobs are becoming automated, the World Economic Forum anticipates growth in areas AI can’t replicate—such as AI ethics, cybersecurity, and creative roles. Gen Z can focus on roles where human insight, empathy, and decision-making are crucial, such as mental health counseling, strategic marketing, and digital content creation.

Healthcare and education, for example, continue to need human-centric roles despite automation in administrative tasks. Gen Z can target industries that rely on interpersonal skills and decision-making, making themselves indispensable in sectors that balance AI use with a need for human judgment.

Youth Perspective How Gen Z Views AI and Automation in the Job Market
Youth Perspective How Gen Z Views AI and Automation in the Job Market


3. Seeking Out Ethical Companies and Responsible AI Practices

Many Gen Z job seekers are selective about employers’ values, particularly around ethical AI. They prioritize companies with clear policies on data privacy, AI ethics, and human-AI collaboration. By choosing companies with a reputation for responsible AI use, they contribute to an ethical approach to automation.

Microsoft, for example, has integrated AI responsibly, using it to streamline administrative tasks without replacing human workers. The company’s transparency around AI and focus on ethical practices make it a favorable employer for Gen Z professionals. Working for such companies allows Gen Z to stay ahead in the AI-driven workforce while aligning with their principles.

Case Study: Adobe’s Approach to AI and Creativity

Adobe provides an example of how AI can complement rather than replace creative jobs. Its AI tool, Adobe Sensei, assists designers and marketers by automating repetitive tasks like resizing images and identifying trends, freeing up time for more strategic, creative work. Adobe doesn’t use AI to replace creatives; instead, it empowers them to use AI tools to enhance their productivity and creativity.

Gen Z professionals interested in design, marketing, and content creation are using platforms like Adobe to learn how AI can support their work rather than threaten it. This approach reflects a broader Gen Z strategy: they are seeking tools that enhance human capabilities, allowing them to focus on unique skills that machines can’t replicate.

Conclusion: Gen Z’s Balanced Perspective on AI in the Job Market

For Gen Z, AI is both a challenge and an opportunity. While there are concerns about job security and ethical practices, this generation also sees potential in AI and automation for building new skills, embracing adaptable roles, and aligning with responsible companies. By focusing on AI literacy, developing soft skills, and targeting industries that value human creativity and decision-making, Gen Z can thrive in an evolving job market. Their balanced approach will help them leverage AI as an ally in their careers, ensuring a future where human talent and AI work in harmony.